It’s a fact: moms’ lives aren’t perfect. They’re messy as hell, despite what Instagram or Pinterest might have you believe. So when Lemi Shine, a local cleaning brand, came to us for a new brand campaign speaking to their efficacy and safety, the strategy was clear: talk to mom about her REAL life, versus maintaining a perfect home 24/7.
Lemi Shine helps her do just that one thing better every day: an effective clean that’s safer for the family. The idea? Clean better, and by cleaning better, she might also get inspired to do something else that’s better for her, too. Like cleaning out her purse. Or doing a guided meditation while the kids are napping.
We engaged our demographic with the #CleanBetterDoBetter campaign via a smart mix of out-of-home, digital videos and ads and social media to inspire and delight.
