Von Miller works harder than the average bear. Everyone knows that. So when P&G and Old Spice asked us to showcase the unforsweatable qualities of their Hardest Working Collection, we decided to make Von REALLY work for it.
The solution? A brutally tough (and completely fantastical) off-season training regimen in the Mojave Desert seemed reasonable enough to hit home just how fresh Old Spice keeps Von, even during the middle of a sandstorm or a round of kettle bell quicksand.
The result was a highly-shared series of humorous bumper and preroll videos supported by a social media push on Facebook and Instagram. Pretty unforsweatable, if you ask us.
CD: Aaron High / Mauriahh Beezley
Senior Writer: Ike Peters
