Super Bowl is the premier event for any brand to gain big exposure, big traffic and big trending. So when you have an already popular brand like Tostitos taking over 2 city blocks in downtown Phoenix during Super Bowl week with oversized, crazy cool party games and quick response, real-time social, what do you get? Huge crowds, one billion impressions and a national trending online presence, for starters.
As the official chip & dip sponsor of the NFL, Tostitos definitely made a massive splash during the year’s biggest football game week, and we helped make it all possible.
