What women wouldn’t love for a hunky plumber to show up at their door instead of your garden-variety, not-so-hot plumber?? That’s the insight behind DDB’s hugely successful, hilarious and award-winning Liquid-Plumr fantasy campaign featuring Double Impact Liquid-Plumr.
This year, they extended the campaign to feature Hunky Plumrs for each product in a Hunky Plumr calendar, TV spots and collateral. We were tasked with extending the fantasy to retail — specifically, an original Augmented Reality mobile experience where our featured Full Clog Destroyer Plumr, Alex, appears to come to life on your mobile phone (when you hold it over a Blippar app trigger on the bottle) right at shelf.
The resulting tongue-in-cheek AR experience and accompanying at-display elements heighten the fun and drive traffic to liquidplumr.com to learn more, thus engaging shoppers in a new, memorable and, yes, swoon-inducing way.
