Erika Noel Gilbrech

RESUME

Experience

Cinemark – Senior Copywriter – Austin, TX – 2022-Present

Help write and oversee all national Cinemark branding for internal and external channels, including movie trailers, digital banners, organic and paid social, email marketing campaigns, in-theatre signage, food & beverage campaigns, e-tail merch store and more.

Freelance Creative Director / Copywriter / Concepter – Dallas + Austin, TX – 2009-Present
Digital, social, print, collateral, broadcast, 360 branding — you name it, I’m on it. Clients past and present include Cinemark, Frito-Lay, Thomas’ Breads, JOCKEY for Women, Main Event, University of Texas at Austin, Sherry Matthews Group, Wick Marketing, Marcus Thomas, redpepper Agency, TPN, Slingshot, Boston’s School of the Museum of Fine Arts and many more.

Propac Agency – Associate Creative Director – Dallas, TX – 2018-2021
Helped lead creative teamwork on Frito-Lay brands like Cheetos, Doritos, Stacy’s, Lay’s and more on 360 shopper marketing initiatives. Included in-store, digital, social, retailtainment, video and more.

The Ampersand Agency – Creative Director – Austin, TX – 2017-2018
Led creative department and oversaw all creative work. Led work on 360º brand campaigns as well as incremental executions for Stripes/Laredo Taco Company, Celis Brewery, Lemi Shine, Brookshire Brothers, Texas A&M University-Kingsville and new biz. Worked across departments to ensure on-point strategy, efficient work flow, budget and media optimization.

Saatchi & SaatchiX – Associate Creative Director – Springdale, AR – 2016-2017
Led a team that created robust shopper marketing and digital-focused campaigns for P&G (Gillette, Crest, Old Spice, Pantene and Secret) at Walmart brick-and-mortar and Walmart.com.

D3 Studios @ Frito-Lay – Digital Associate Creative Director – Dallas, TX – 2014-2015
Interactive, real-time campaigns, as well as experiential and broadcast, for TOSTITOS, Funyuns and Rold Gold Pretzels.

TPN – Senior Copywriter – Dallas & Chicago – 2010-2013
Retail marketing creative (POP, in-store, mobile/digital, radio, OOH and social media) for Clorox (including Hidden Valley Ranch, Liquid-Plumr, Fresh Step Litter and Glad brands), Nintendo, 7-Eleven, Sears Holding Corporation (including Kmart), Borden Milk and mike’s hard lemonade.

T3 – Senior Interactive Copywriter – Austin, TX – 2007-2008
Interactive and traditional advertising included online banners, microsites, site redesigns, direct response, rich media, print, collateral and radio. Clients included UPS and Robbins Bros.

Tribal DDB – Interactive Copywriter – Dallas, TX – 2006-2007
Interactive work included standard ad units, rich media, website redesigns and microsite creation for AA, Frito Lay, Cheetos, Mountain Dew, Exxon Mobil, joinred.com, Jazz Diet Pepsi, new business.

Editorial

Managing Editor – Fit Nation Magazine – 2015-2017
Led a team of 8+ regular contributors/writers in editing a start-up fitness magazine based in Southwest Florida. Also wrote cover stories and features, proofed, and concepted with the Creative Director to determine look, theme, and storylines for each issue.
Samples available upon request.

Contributing Writer/Blogger – 2013-2016
Digital and print contributing writer for Dallas Morning News, Allure Candle Company, Trinity Groves and Dallas Arboretum.

Awards/Honors

• 2021 ADDYs judge for Tampa Bay AAF Chapter work
• 2020 ADDYs judge for Spokane AAF Chapter work
• Cannes Silver Lion, “7-Election”
• Regional ADDYs – Gold, Bronze
• Austin ADDYs – Gold, Silver, Bronze
• Dallas ADDYs – Gold, Silver, Bronze
• SXSW Web Awards Finalist
• Telly Awards
• REGGIES – Liquid Plumr (Gold)
• Pro Awards – Liquid-Plumr Augmented Reality
• Second City Sketch Comedy coursework
• Best Screenplay, Tracy Locke Short Film Awards
• UT Advertising Creative Program, Portfolio I-III

Education

M.A., Advertising, University of Texas at Austin
B.A., Journalism and French, Cum Laude, University of Arkansas