Mike’s Hard Lemonade

“Do Summer Different” is both the tagline and brand mantra behind the highly successful and totally unique brand campaign for mike’s hard lemonade’s biggest sales season — summertime. We were charged with creating support POS for liquor, grocery and c-store channels, using the campaign’s whimsical approach and hard-hitting tagline but utilizing all new images, a sweeps and a mobile site driven by QR codes on POS materials. The result? A totally integrated look and feel that both complements and supports the national TV and social media campaign.