Author: erikanoel

Radio Reel

Radio spots for Kmart/WWE, Kmart, Michaels, 7-Eleven, and School of the Museum of Fine Arts Boston.

7-Eleven

In-store POS pieces for 7-Eleven coffee encouraging customers to have their “aha!” moment over a cup of joe.

7-Election

A 2013 Cannes Silver Lion-winning in-store POP campaign for 7-Eleven’s presidential coffee cup election predictor, featuring themed cups, window banners, and a voting-booth coffee island.

Fresh Step Litter

“Make Meow a Star” — a digital promo for Fresh Step’s Catdance Film Fest letting cat lovers upload their pet into movie posters for a chance to attend Catdance in Park City, UT.

Liquid-Plumr

An augmented reality mobile and in-store retail experience extending the award-winning Liquid-Plumr “Hunky Plumr” fantasy campaign to the shelf.

Rold Gold Pretzels

“Afternoon Outage” — a :30 TV spot for Rold Gold Pretzel Dippers and Cracker Sandwiches, showcasing how the snacks beat the 3 o’clock slump.

Funyuns

A digital and experiential campaign bringing Funyuns’ cult following to life at Voodoo Fest and online, doubling Twitter followers and generating massive engagement.

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